Podcasting is a continually growing medium through which to tell your story and build your brand in your own words.
We at TEN Capital have been producing our successful podcast for over six years called Investor Connect, and are now opening up our expertise to other firms looking to begin their own series.
But why produce your own podcast?
Podcasting builds your brand.
There are more than 850,000 podcasts active today.
Podcasting continues to grow exponentially as it’s a great medium to tell your story and build your brand.
People like it because they can hear the real you rather than just read about your company on a website or email.
You can use podcasts to connect with your audience.
Podcasts give you a channel through which to tell your story.
Your podcast can reflect your personality and brand through the various show formats and styles.
TEN can show you how to set up your podcast and position you for success.
Podcasting tells your story.
Everyone has a unique story.
You can write it out on the website, but there’s nothing like hearing the story told in person.
The podcast lets you tell your story in your own words.
It communicates who you are and what is important to you. It takes the words on a website and gives them life.
Consider using podcasts to get your message out to a greater audience.
Podcasting attracts more startups to your fund.
Podcasting takes your fund to the broader market and brings more deal-flow.
Startups looking for funding also seek testimonials and references from other startups.
In the podcast, you can showcase the deals you have done and the startups you have helped.
You can bring startups you’ve helped onto the podcast to tell their story about working with you and your fund. Startups discussing their experience with your fund provides the best testimonials.
You can repurpose the podcast into blog posts, youtube videos, and more to distribute through various channels, including social media.
TEN Capital can help you set up your podcast program or even record a series of episodes you can use in a marketing campaign.
Podcasting positions you as a thought leader to the Limited Partners
Podcasting raises awareness for your fund with Limited Partners.
LPs look for validation of your network and activities. Podcasting is an excellent way to capture your interaction with startups and other investors.
You can showcase the deals you have done in the podcast and the startups you have helped.
You can discuss your investment thesis and how it plays out as you predicted and discuss what changes came up.
Discussing your experience with the fund provides the best testimonials.
You can repurpose the podcast into blog posts, youtube videos, and more to send prospective LPs.
TEN Capital can help you set up your podcast program or even record a series of episodes you can use in a marketing campaign.
Read more: https://investorconnect.org/
Hall T. Martin is the founder and CEO of the TEN Capital Network.TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group